Dashboard reporting

What eCommerce Leaders Should See in a Marketplace Dashboard

A clear view of the sales, SKU, category, advertising, and marketplace KPI reporting eCommerce leaders need for better decisions.

Dashboard reporting

KPI dashboard mockup

Reporting view

Sales

Channel mix

SKU

Performance

Ads

Efficiency

Executive view86%

Operator actionability72%

A useful dashboard starts with decisions

The best marketplace dashboard is not the one with the most charts. It is the one that helps leaders and operators see what needs attention and what action should come next.

Sales and margin by channel, category, and SKU
Traffic, conversion, and content-readiness signals where available
Advertising performance connected to SKU and category outcomes
Launch, item setup, and catalog-readiness visibility

Executives and operators need different views

A senior leader may need a concise scorecard while a marketplace manager needs SKU-level detail. A useful reporting framework should support both.

Executive dashboard for channel direction and risk
Manager view for SKU, category, and campaign follow-up
Operational view for item setup, content gaps, and workflow blockers
Review cadence that connects reporting to action

Recommended next step

BHB Commerce helps define dashboard reporting frameworks that connect marketplace data to channel execution.

Request an eCommerce Operations Review

eCommerce operations review

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