Director-level eCommerce experience
BHB Commerce is built from hands-on leadership across eCommerce, marketplace, website, catalog, and digital marketing operations for product-driven companies.
About BHB Commerce
Built from the operating side of eCommerce, not a generic consulting playbook.
BHB Commerce is shaped by real eCommerce leadership experience: building marketplace presence, managing Shopify and marketplace operations, working through FBA, CastleGate, 3PL, inventory, catalog, content, reporting, and solving the operational details that sit between strategy and execution.
Founder/operator credibility
Built from real eCommerce operating experience.
BHB Commerce is positioned from an operator's point of view: marketplace growth depends on the routines, catalog discipline, reporting visibility, website execution, and team handoffs behind the sales target.
Marketplace and catalog depth
The work reflects experience with marketplace management, product detail, item setup, technical website work, and the catalog inputs that make channels easier to run.
Reporting that supports action
Dashboard work is framed around sales goals, SKU and category performance, marketplace KPIs, and the decisions executives and operators need to make.
Execution support, not theory
The point of view comes from leading teams, improving processes, building eCommerce presence, and turning channel priorities into work that gets owned.
Operator experience
Real eCommerce leadership behind the BHB Commerce point of view.
BHB Commerce is shaped by Brian Rundell's experience building and managing marketplace presence, eCommerce teams, product catalogs, websites, promotions, inventory visibility, reporting, and channel operations.
Senior eCommerce leadership
Brian Rundell's background includes Senior Director and Director of Ecommerce roles for product-driven businesses in home, lighting, furniture, marketplace, and specialty commerce.
Marketplace and e-retail execution
Experience includes managing marketplace and e-retail partner relationships, online marketplace setup, Amazon Seller Central, Wayfair, Target Plus, Shopify, Walmart Marketplace, Home Depot, Bed Bath & Beyond, Faire, eBay, Houzz, Overstock, and B2B commerce.
Catalog, content, and testing
The operating work includes product listing A/B testing, promotions, digital asset optimization, product information packages, catalogs, content updates, pricing, and competitive analysis.
Inventory, logistics, and reporting
Brian's work has included demand forecasting, inventory analysis, FBA, Wayfair CastleGate, 3PL coordination, KPI reporting, budget ownership, P/L visibility, and board-level presentations.
Selected prior operating outcomes
Proof from hands-on roles, not borrowed agency language.
These are Brian's career outcomes from prior operating roles. They are included to show relevant experience and are not presented as BHB Commerce client case studies.
150%
Revenue growth in 18 months
Grandview Gallery eCommerce leadership
$35M+
Annual website sales scope
Titan Brands marketplace and website operations
100%
Revenue growth in first year
Fantastic Fungi eCommerce management
$1M+
New site revenue in 14 months
Trigon Sports eCommerce launch
Experience across the work BHB Commerce now helps teams improve.
The same patterns show up across product-driven businesses: catalog problems slow launches, unclear reporting weakens decisions, inventory and logistics affect channel trust, and marketplace growth depends on repeatable operating discipline.
Relevant background
- Crestview Collection and Porch View Home eCommerce leadership
- Fantastic Fungi Shopify, inventory, logistics, and channel management
- Grandview Gallery marketplace expansion and board-level reporting
- Titan Brands marketplace strategy, websites, analytics, and team leadership
- Trigon Sports website launch, catalog development, SEO, and email marketing
From the operator's desk
"Most marketplace problems start before the product page."
Messy product data becomes slow launches, weak content, unclear reporting, and channel decisions that take too long to make. BHB Commerce starts where the work is actually getting stuck.
Bring the spreadsheet, the dashboard, and the channel problem. That is where the work starts.
Catalog spreadsheet
SKU fields, attributes, titles, taxonomy, imagery notes, and launch status.
Channel problem
Amazon Seller Central, Wayfair, Target Plus, Shopify, Walmart Marketplace, Home Depot, Bed Bath & Beyond, Faire, wholesale, dropship, or D2C friction that needs a clear fix.
Dashboard gap
The metric leaders need, the report operators trust, and the view that is missing today.
Workflow handoff
Where ownership, approvals, item setup, content QA, or reporting cadence breaks down.
Visual workflow
Assess
Find blockers
Clean inputs
Move work
Report
Workspace view
Human, hands-on, and close to the work.
The workspace view reflects the kind of operating context BHB Commerce helps organize: catalog inputs, dashboard reporting, channel priorities, and workflow follow-through.
Practical workspace
Channel decisions get easier when product data, dashboard views, and workflow context are visible.
Operator workspace
Catalog, dashboard, and workflow context in one view.
Catalog
Dashboard
Workflow
Current focus
Marketplace readiness, content quality, and reporting visibility.
Working style
Hands-on, commercially grounded, and close to execution.
Operating perspective
Growth gets harder when the back end of commerce is messy.
Many teams already know where they want to grow. The harder work is cleaning up the product data, content, reporting, workflows, pricing visibility, and channel routines that determine whether growth can scale.
BHB Commerce connects the commercial plan to the operating work Brian has managed firsthand.
The company is positioned for brands, manufacturers, wholesalers, and retail teams that need hands-on help across marketplace strategy, product content cleanup, catalog readiness, dashboard reporting, website operations, and digital commerce execution.
- Director of Ecommerce leadership for product-driven businesses
- Marketplace account management, online marketplace setup, and channel execution
- Product catalog structure, content quality, item setup, and website operations
- Dashboard reporting, sales goal visibility, and commercial performance review
- Team leadership and cross-functional process improvement across digital commerce
Proof without fake logos
Working artifacts make the operating problems visible.
These are recreated, anonymized examples rather than client data. They show the kinds of marketplace dashboards, catalog checks, and product content audits BHB Commerce uses to turn vague channel friction into specific next steps.
Marketplace dashboard
Channel operating view
This week
4
channel blockers needing owner review
Sales signal
Review
Content risk
High
Launch queue
12 SKUs
SKU visibility78%
Content readiness64%
Workflow confidence58%
ChannelSignalNext action
AmazonContent gapFix title + bullets
WayfairSetup delayConfirm attributes
ShopifyReport gapTag SKU group
Catalog readiness
Launch inputs checklist
InputStatusOwner
Required attributesNeeds ownerCatalog
Titles and descriptionsRewriteContent
Imagery guidanceMissing anglesCreative
Channel requirementsConfirm specsMarketplace
Used to find what is ready, what is missing, and who owns the next move.
Product content audit
PDP gaps made visible
PDP fieldCurrent issueRecommended fix
TitleToo broadAdd use, size, material
BulletsFeature listAdd buyer value
AttributesGapsMap to channel spec
ImagesSequence unclearLead with scale/context
Before / after
Catalog cleanup example
Operator note
Messy product data becomes slow launches, weak content, and unclear reporting.
AreaBeforeAfter
Product titleVendor shorthandSearchable product name with size and material
AttributesMixed namingMapped to channel-required fields
Image notesLoose folder linksSequenced PDP image guidance
Launch statusUnknownOwner, blocker, and next action visible
Point of view
Better marketplace growth starts with better operating visibility.
BHB Commerce focuses on the operating levers behind channel performance: readiness, content quality, reporting visibility, workflow discipline, and the ability for teams to make cleaner decisions faster.
Strategic enough for leadership
Work is framed around commercial priorities, channel goals, and the decisions executives need to make.
Detailed enough for operators
Recommendations account for item setup, attributes, content requirements, dashboards, ownership, and the way work actually moves.
Grounded enough to implement
The focus stays on clear priorities, repeatable routines, cleaner inputs, and execution support that teams can actually use.
eCommerce operations review
Need a commerce partner who understands both strategy and execution?
Use the first conversation to pinpoint where product data, marketplace readiness, reporting, or workflow friction is holding the business back.